VODACOM - VIDEOPLAY

We were asked to launch Video Play, another Video On Demand product in what was a saturated market. The product was aimed at price sensitive prepaid consumers, who were worried about the high data costs involved. We had to convince them our product was affordable and unique to our competitors.

We launched a series of entertaining online parody videos to highlight the pain points most consumers face on similar platforms. We used movie parody titles such as ‘Last King of Skaftin’ and ‘Once Upon a Time in Yeoville’ to inform consumers about the various payments methods and other features which made our platform unique.