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VODACOM NXT LVL - THIS IS YOUR TIME
CHALLENGE
The South African youth are frustrated by the lack of access to information and job opportunities. This has caused high unemployment and frustration amongst young people. Our client, Vodacom NXT LVL had a solution and developed really low data tariffs strictly for under 25s.
SOLUTION
We created a crafted non-apologetic online video, that spoke to giving youth access to career platforms and highlighting low data offerings.
We also partnered with Between 10 & 5 to create addition online content videos to highlight how young people are using their NXT LVL devices to access and amplify their hustle.
Client - VODACOM
Product - NXT LVL
Executive Head of Segment - LINDY-LOU ALEXANDER
Marketing Manager - DEIDRE LODWIG
Advertising Agency - OGILVY JHB
Creative Director - NASHVILLE MUNGOFA
Copywriter - BALEKANE MOKOTIDOA
Art Director - CRAIG HERZBERG
Production House - OLA FILM
Film Director - BATANDWA APPLESTEIN
Film Director - MFUNDO MKHIZE
Digital Platform - BETWEEN 10 & 5
Photography - STEVE TANCHEL
