VODACOM - THE NXT LVL SHOW

Music Talent Show

The overall social media budget to promote the show was R 258 000 for two months. Since the show was brand new on Mzanzi Magic and there where other shows like the Voice SA and Idols we had to be extremely tactical on social media to make sure we created enough awareness before the show started and create hype and fomo during the show to keep interest in the market. We partnered with Blue robot and Twitter, weekly reminders were sent out which helped keep users engaged and drove conversation around the show.

The user opts in by retweeting the initial tweet, they then receive an auto response from Twitter thanking them for opting in. Every Wednesday before the show the user gets sent a behind the scenes video of the show airing that night with a call to action to not miss the show. Three days before the show ended we ran conversation cards asking the audience to vote on who they think is going to win the NXT LVL show - again, creating interest and conversation around the show. Facebook also ran weekly behind the scenes video footage. This was only available on social media and the NXT LVL app

Scepticism runs high within the youth target segment - what better way to drive engagement than through a "talent search show with a difference*

Bring the NXT LVL ethos to life in an engaging and authentic manner, focussed around the passion point of music, THE NXT LVL SHOW aimed to not just uncover talent, but mentor and inspire the contestants in preparation for careers in the music Industry.