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VODACOM - SHAKE EVERYDAY
CHALLENGE
The South African consumer loves to shop around for the best deals in town. As a result they tend to have multiple SIM cards from some of the other telecom providers and use them, based on which provider is offering the lowest call and data rates.
SOLUTION
We got the entire country shaking. Literally. With a custom built app. By simply shaking their phones, users could win prizes. We created a charismatic character named Bra Shakes, who through an integrated campaign, taught South Africans how to shake in different ways.
IDEA
Shake Everyday is a story of how South Africans go about their daily lives shaking their mobile phones to redeem daily summer prizes from SA’s best network.
Client : Vodacom
Product: Summer
Marketing Manager: Zinhle Modiselle
Agency: Ogilvy & Mather South Africa
Integrated Creative director: Nashville Mungofa
Copywriter: Balekane Mokoditoa / Lawrence Monyane
Art director: Nyiko Mahange / Junaid Gaibi
Digital Art Director - Kurt Linaker
TV producer: Helen d’Hotman
Brand lead (client service): Kim Kullmann
Senior digital project manager: Brandon Schimper
Production company: Bomb Commercials
Executive producer: Gavin Joubert
Director: Teboho Mahlatsi
DOP: Werner Maritz
Post-production: The Upstairs Ludus Johannesburg
Special effects: Sphere
Editor: Andrew Trail
Grader: Michelle Wilson
Online operator: Schalk van der Merwe
Audio engineers: Sean Williams and Lorens Persson
