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PEACEFUL SLEEP - BECOME INVISIBLE TO MOSQUITOES
CHALLENGE
To communicate that Peaceful Sleep is the only repellent in its category to give you up to real 8 hour protection. To also establish the brand as the market leader in the repellent category.
IDEA
As South Africans we love spending time outdoors engaging in one of our favourite summer pass time, braai-ing. Because mosquitoes are normally on the prowl at this time, it gave us our canvas to tackle our challenge and bring a bit of quirk and charm into a quintessential South African home.
We see a family gathering in the garden enjoying some laughter and a good ‘ol boerie roll.
What you see next, is from the POV of the mosquito only to notice the entire family is invisible.
Brand - TIGERBRANDS
Product - PEACEFUL SLEEP
Marketing Director – KYLE CARSON,
Brand Manager - LUNGELWA MOAGI
Marketing Manager - ANGEL MUSONI
Agency – OGILVY JOHANNESBURG
Integrated Creative Director - NASHVILLE MUNGOFA
Writer - DAVID EDWORTHY
Art Director – TESSA EHLERS & NASHVILLE MUNGOFA
Account Manager – ROMNEY FORTESCUE
Managing Partner - FIRDOUS OSMAN
Agency Producer - TSAKANE MOGALE
Strategist – REFILWE TSIMATSIMA, LESEGO MATABANE
Film Production Company - FORT NETWORK
Film Director - AMR SINGH
Producer - CRAIG FEBRUARY
Editing Company - LEFT POST PRODUCTION
Animation Company – LEFT POST PRODUCTION
Animator – KENO NAIDOO
Production House Art Director – SAM DELL
Stylist – CARLA UYS
Cinematography - TREVOR CALVERLEY
Set Designer – SAM DELL
Editor - DANIEL MITCHELL
Music & Sound Composition - MYLES MCDONALD- HEY PAPA LEGEND
Post Production Facility – LEFT POST PRODUCTION
VFX Operator - KENO NAIDOO & GAVIN JEOFFRIES
