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KING KORN - OURS TO SHARE

IDEA

As inspiration for the design of our calabash we looked to the origins of when and where Umqombothi is made and why it is consumed. Umqombothi (African beer) plays a very important role when someone/families contact their ancestors. It is often used during customary weddings, the home-coming of young men (abakwetha), funerals and imbizos (traditional meetings). In today’s times, occasions and celebrations extend to graduation, the purchase of a new home and business ownership.

Each South African ethnic group has unique stories of when, where and why they consume Umqombothi, so we looked at each of these occasions and used it as inspiration to develop a range of designs.


CREDITS

Brand - TIGERBRANDS
Product - KING KORN
Marketing Director – LEE-ANNE GOVENDER
Agency – OGILVY JOHANNESBURG
Writer - ANDILE KHAMBULE
Writer - SUZANNE DUTOIT
Art Director – KG
Creative Director - NASHVILLE MUNGOFA
Production House - VISUAL CONTENT GANG
Director - BATANDWA ALPERSTEIN
Partner agency - FOXP2 CAPETOWN

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