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CASTLE LAGER - IT JUST GOT REAL
CHALLENGE
Transform Africa’s premier social football league, Africa 5’s, to the most desired social sports platform on the continent, starting a true social football movement.
INSIGHT
The best moment of my week is when my friends and i play football and share a beer together. These are the moments i cherish the most.
SOLUTION
The idea takes the fantasy of football and injects it with a big dose of reality. It's about paying tribute to real players, real skill, real spirit and real commitment to the game. It's also about taking fantasies and turning them into reality. Giving players access to real experiences they've only seen in their wildest dreams.
Brand - AB INBEV
Product - Castle Africa 5s
Marketing Manager - KUDZI MATHABIRA
Brand Manager - RENIER OLIVIER
Advertising Agency - OGILVY JOHANNESBURG
Integrated Creative Director - NASHVILLE MUNGOFA
Copywriter - PEET ENGELBRECHT
Art Director - JO MORRISON / NASHVILLE MUNGOFA
Agency Producer - LESLEY-ANNE ROE
Account Director - BRANDON SCHIMPER
Managing Partner - JO ANNE LINTOTT
Strategist – GABI BERNSTEIN
Film Production Company - EGG FILMS
Film Director - ZWELETHU RADEBE
Producer - SASKIA ROSENBERG HAAK
Cinematography - FABIAN VETTIGER
Art Director - KEENAN MCADAM
Stylist - ROZANNE WHYTE
Editing Company - 2 +3 POST PRODUCTION
Editor - STEPHEN DU PLESSIS
Music & Sound Composition - CHRIS SNYMAN & GARTH BARNES - TIGERFIGHT
Post Production Facility - 2 +3 POST PRODUCTION
Football Star - SAMUAL ETO
